Category: Bizness Schtuff

New Schtuff: A Video, The Buzz From BZTAT! Newsletter, and a New Facebook Fan Page

BZTAT Studios Art Promo Spot from Concept2Motion, LLC on Vimeo.

The video above was shot by Concept2Motion, LLC at my studio a few weeks ago. I am so thrilled with their work! Please feel free to share and embed it wherever you like.

I am very grateful to those who follow my creative adventures, and I want to have as much opportunity as I can to engage in dialogs with them. For me, that engagement enhances and inspires my creativity as much as anything does. I have been very busy developing some new ways to communicate with the people who enjoy my artwork, and I hope that you will take advantage of them.

If you are not already on my mailing list and would like to get my new The Buzz From BZTAT! newsletter, please sign up in the box to the right. I plan to update the newsletter with recent artworks, special promotions, and news about what is happening in the studio.

I also am developing a new fan page on Facebook. I have had a fan page for awhile, however, it used the name “BZTAT of Art Adventures Studios”. I need to change to a new one to reflect the change of my studio’s name to BZTAT Studios from the old Art Adventures Studios.

Facebook, for some strange reason, won’t let you change a fan page’s name, so when you change your name, you have to create a whole new page. To avoid future changes, I am simply calling my new page Artist BZTAT.  I hope that you will “like” it and follow my activities through posts there. If you follow me on the old page, please follow the new one, as I will phase the old one out soon.

As always, you can still keep up with me on Twitter as well!

I hope you like these new offerings. Give me a shout out and let me know what you think.

Paradoxes, Purposes and Ponderances: "Your artwork has a man on the street appeal."

Paradoxes Purposes and Ponderances

I have been participating in a pilot Artist Boot Camp program for the past several weeks, where artists come together with business people in the community in a unique educational partnership. The purpose is to enhance the business skills of artists so that our burgeoning Canton Arts District can develop solid sustainability. The business people volunteer their time out of an interest in the arts and from a desire to see the arts further develop the economic standing of the city.

In last night’s Boot Camp session, a comment was made by a fellow artist that struck a nerve with me.

“Your work has a real man on the street appeal.”

I don’t think it was intended to be a compliment or a criticism. But the reality is, most artists think “man on the street appeal” is a negative thing. My experience is that most artists and art enthusiasts think that art should have a deeper meaning and higher levels of experiential quality than the average person can comprehend.

If the average “man on the street” can appreciate it, than it must have less value or less purpose in the overall scheme of arts and culture.

Aside from the overt sexist nature of the comment (my collectors tend to be both male and female, perhaps more females than males), I find the whole notion sort of elitist and offensive.

I admire the works of my peers who pursue imagery and  intellectual purposes that are beyond the grasp of a novice. But is there not room for both in the great landscape of creative expression?

I have spent 19 years as a professional clinical counselor working in various public mental health settings that serve children. As a result, I have learned much about deeper levels of human experience. I know all about contemporary angst, violent impulses and the vast range of human sexuality–all themes that tend to pervade the work of many artists today. I have worked with survivors of some of the most horribly tragic and traumatic experiences, and I have listened to stories of intense pain and anguish.

I have a Bachelor’s Degree and Master’s Degree in Art, and I have a Master’s Degree in Counseling. I have a strong academic background in both art history and creative expression, as well as human psychology.

It’s not like I am an intellectual lightweight.

I choose to create artworks that are accessible and approachable to the average person because of my experiences working with extraordinary every day people. These people have shared their experiences with me–experiences of incredible strength, resilience and recovery, and my artwork is greatly influenced by their resilience. I think it would be somewhat disingenuous to create out of that experience in a way that was not accessible to those who inspired me.

I don’t create artwork for galleries and museums. I believe that the whole system of artist representation in galleries and museums is broken and not advantageous to artists. I create what inspires me. I seek to translate that in a way that both serves my artistic ideals and is attractive to a wide audience. And I find ways to promote it myself to the people who appreciate it.

I am making art that satisfies my artistic curiosity and need for self expression. I am challenged creatively and intellectually in the work that I do.  And I am selling a lot of it to people who enjoy it.

I am not making a lot of money, but I am moving towards more profitability.

To me, artwork is about life, and it needs to be a part of the world–living with everyday people in everyday situations. It should not be hanging solely on museum or gallery walls where an exclusive crowd will see it. It needs to be in homes, in businesses, in public spaces where it enhances the landscapes of our lives.

Because, no matter how talented or smart I may be, I am not too brilliant for the rest of the world. I am just another extraordinary every day person.

I am just another woman on the street.

Life is an Adventure!

BZTAT

Paradoxes, Purposes and Ponderances – Artist Boot Camp

Paradoxes, Purposes and Ponderances

Awhile back, I wrote about my struggle with the left-right brain dilemma for artists. I have written other times about my journey towards becoming a creative entrepreneur, and about my efforts to overcome my awkwardness in business skills.

I am still on that journey, and I am finding myself landing in some interesting places. I am finding people who are providing me with concrete and moral supports, and lots of encouragement. I am finding some fabulous blogs that are designed to help artists like me with business concerns (Artists Who Thrive, Better, Smarter, Richer, The Abundant Artist). And I am finding that leaders in my hometown of Canton, OH are deeply committed to seeing that I and other local artists succeed.

They are so committed, in fact, that they have developed a unique business/artist partnership to ensure the sustainability of the burgeoning arts community in Downtown Canton. This partnership, called “Artist Boot Camp”, is sponsored by Arts in Stark, the County Arts Council. Coordinated by artist and arts administrator Craig Joseph, the Artist Boot Camp is a series of workshops designed to bring artists and business leaders together to help artists become more effective in business.

Artist Boot Camp is a pilot program, bringing experts in various business topics together with artists to share their expertise. These experts donate their time as a way to support the arts in the community. So far we have had leaders speak with us about grant writing, taxes & legal issues, and marketing strategies, and they have all been incredibly helpful. A number of other topics are lined up for future sessions, such as social media marketing and the one we ALL need, basic accounting and financial planning.

Each artist is paired with a business mentor who will continue to work with us after the classes are completed. My mentor, Jessica Bennett (pictured to the right), is the Marketing Director for the Canton Regional Chamber of Commerce and the Executive Director for Indigo Ink Press.

Jessica was one of our presenters this week, providing us information about public relations, writing press releases, and email marketing. I am looking forward to working with Jessica. I know that I can learn a lot from her!

I feel very blessed to be chosen to be a part of this pilot program, which is sure to grow into an ongoing effort to help many artists in the Canton/Stark County area. I thank Arts in Stark for making the commitment that they have to the artists in Canton, and to all the business leaders for their interest and contribution.

My hope is that other cities will follow Canton’s lead and recognize the value of such partnerships to grow communities through the arts.

Because, well, it’s just good business to support the arts.

Life is an Adventure!

BZTAT